Animated .gif

Near Instant Gratification
YouTube is all like “oh MAYBE we’ll serve you this video. Maybe. Maybe you’ll just hang out with this endless loading spinner instead. We could care less. We’re friggin’ Google.” I don’t care how fast the internet gets… video players will always be slow and buggy by comparison. The animated gif is instantly there for you. As soon as you see it, it’s got something. Its love is unconditional.

From the Wieden + Kennedy New York blog

No comments:

Post a Comment